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Design — Logo for Rotary Satellite Club

September 14, 2020 AnasKA Logo Design
Maveli, Onam and new logo
Maveli, Onam and new logo

The newly formed Rotary Satellite Club of Cochin Downtown required a brand identity. The identity as well as the design language will help to sharpen fundraising activities for noble causes including cancer care. One basic requirement was that the new logo should inherit the lineage of the Rotary International logo.

Rotary International logo
Rotary International logo

The rotary wheel features six spokes and 24 cogs. So the starting point for the logo was a cogged wheel — a couple of cogs fused together to form a base. The outline, very loosely, represented an ‘idea bulb.’

The idea bulb
The idea bulb

The base is shortened to fit the overall circular envelope. Three arcs and a circular disc formed an abstract human figure inside the wheel.

An abstract human figure as spokes of the wheel
An abstract human figure as spokes of the wheel

Addition of colors rendered the same arrangement of elements to represent ‘nature.’ Now we have a green ground, a sunset yellow sky and a bright, white, moon.

Green ground, sunset sky and a bright moon!
Green ground, sunset sky and a bright moon!

The color codes strictly followed the same of Rotary logo — ‘Rotary Royal Blue’ and ‘Rotary Gold.’

From Rotary's branding guidelines
rom Rotary’s branding guidelines

The name ‘Rotary Satellite Club of Cochin Downtown’ is added to the logo in the ‘Montserrat‘ font.

The final Rotary Satellite Club of Cochin Downtown logo
The final Rotary Satellite Club of Cochin Downtown logo
Logo Animation

To make the logo visible and legible on various background colors, three more options are created.

Rotary Satellite Club of Cochin Downtown logo color options
Rotary Satellite Club of Cochin Downtown logo color options

The new logo was used along with the Rotary logo for iRUN marketing and social media posters.

Gandhi Jayanti poster showing the Rotary Satellite Club logo
Gandhi Jayanti poster showing the Rotary Satellite Club logo
iRUN Social Media Posters
Poster congratulating Jennifer E Jones, Rotary International President Nominee
Poster congratulating Jennifer E Jones, Rotary International President Nominee

Tags: bluebulbcochindesigngreenhumanideairunkochilogoMoonphotoshoprotarysatellitewheelyellow

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