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Design — Logo for ‘NOT A Wheelchair’

November 6, 2022 AnasKA Logo Design
Zack and Cambry (JerryRigEverything) in front of their new ‘NOT A Wheelchair’ shop — You can also see the logo I’m trying to redesign today!

“Why is this logo a bit complicated? Can I design a much simpler logo for ‘NOT A Wheelchair?’ — Maybe something like the ubiquitous, universally recognized ‘wheelchair’ icon?”

This thought always comes to my mind whenever I see an update of ‘The Rig’ — an electric, motorised quadricycle wheelchair — under the brand ‘NOT A Wheelchair’ by the popular YouTuber Zack Nelson of ‘JerryRigEverything’ channel.

Today is the day I’m going to redesign the ‘NOT A Wheelchair’ logo. So, let’s get started!

DISCLAIMER— This is an unsolicited design attempt and is not an official commissioned work from Zack. I have no access to the original brief of the logo design from him. There is absolutely no research to back the observations I have made here. No disrespect is intended to the designer/designers of the original logo. Peace!

Before and After

Here is a comparison of the present logo and the redesigned logo by me.

Present logo and proposed logo for 'NOT A Wheelchair'
(Left) Present logo and (Right) my redesigned logo for ‘NOT A Wheelchair’

The New Logo Introduction Video — ‘NOT A Wheelchair’

The New Logo Introduction Video — ‘NOT A Wheelchair’

It took some time for me to mimic the motion of ‘NOT A Wheelchair’ traversing the step on the ground. Animation and editing were done in MS PowerPoint!

‘NOT’ + ‘A Wheelchair’

Logo Logic Animation -- 'NOT A Wheelchair'
Logo Logic Animation — ‘NOT A Wheelchair’

Now I would like to disclose that the ‘test audience’ also recognized two slotted screw heads and a hole, BB-8 droid (Star Wars)… from the logo!

The Redesigned ‘NOT A Wheelchair’ Logo

The redesigned ‘NOT A Wheelchair’ logo

The redesigned logo has a flat and simplistic look mimicking a wheelchair icon.

Linear and stacked versions of the redesigned 'NOT A Wheelchair' logo
Linear and stacked versions of the redesigned ‘NOT A Wheelchair’ logo+logotype

The typeface used is Montserrat. The sky blue color of the original logo is retained here.

Metallic emboss of 'NOT A Wheelchair' logo on a blue metallic vehicle
Logo and logotype mockup for ‘NOT A Wheelchair’
Monochrome versions of the redesigned ‘NOT A Wheelchair’ logo

My Inspiration

‘The Rig’ and the present logo served as the inspirations for the new logo.

I have a feeling that Zack might have given these requirements to his logo designer for the original logo…

  • Logo should show four off-road wheels
  • To highlight the off-road feature, one of the wheels can be shown traversing a small boulder
  • Speed-lines on the logo to convey the speed of ‘the Rig.’

Well, I haven’t included any of these points in my redesign exercise!

Logo Logic

Logo Logic = 'NOT + A Wheelchair'
Logo Logic = ‘NOT + A Wheelchair’

Will Zack ever adopt my logo?

I don’t think so. Because the current branding was done three years ago. The present logo has appeared in countless places — ‘The Rig’ decals, website, merchandise, marketing collateral, YouTube videos, the signage on the shop, collectors coins… And, my design definitely hasn’t hit the brief set by Zack.

I tried my best to reach out to Zack via e-mail, Instagram and a YouTube comment under one of the ‘JerryRigEverything’ video, but nothing happened. Finally, I managed to find the ‘JerryRigEveything subreddit’ and posted there about this ‘NOT A Wheelchair’ logo redesign. Let’s hope Zack will see this!

But for me, this whole exercise was fun! That’s what matters in the end… And, I will see you around!

Logo mockup: 'NOT A Wheelchair' Shop
Logo mockup: ‘NOT A Wheelchair’ Shop

Free resources used in this post

  • Metallic 3d embossed car logo mock-up: FreePik
  • Smiley woman in wheelchair at work with copy space: FreePik
  • Logo mockup sign grey industrial building: FreePik
  • Music — ‘Save As’ by tobylane from Pixabay
  • Video footage — “This is ‘Not a Wheelchair’ – Introducing The Rig” by JerryRigEverything

Tags: blueJerryRigEverythinglogologo designlogotypephotoshopPowerPointquadricycleredesignwheelchair

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