Many of you recognize this point from Jakob Nielsen’s 10 Usability Heuristics, right?
I noticed that the ‘clap’ or ‘applaud’ button in my latest Medium article is pressed only once by some friends (link below in Comments). So I reached out to them with the message, “Thank you for the clap. I hope you know that the ‘clap’ button can be pressed more than once, right?”
They acknowledged that they didn’t know this. They thought that it is similar to a ‘like’ toggle button. One click ON, the next click OFF.
An applause in real life is a series of claps, not just one!
Quote from Medium.com on Claps: “You can clap up to 50 times per post or list, and you can use it to show the author how much you liked the story or list.” Also, the ‘claps’ button can be long pressed to record any number of claps that you wish to give.
In my opinion, LinkedIn might have corrupted the idea of applause with the ‘Celebrate’ avatar of the ‘like’ toggle button that we are all familiar with!