We have designed a logo for Namma Cycle, a Bangalore University Bike Sharing Experiment.
This is essentially a doodle — a single stroke logo — that conveys the idea of a man pedaling a bicycle. I would like to share with you the design process that went behind this logo.
Doodling is fun
As always, I started out to explore the ideas with pen and paper. Obviously, ‘bicycle’ is the center of the theme.
As you can see, ideas like bicycle bells were also tried before coming up with the following ‘candidates.’
Apart from the selected version, following were the other suggestions from our side.
This logo shows a front view of the bicycle with ‘Namma Cycle’ shown as pedaling it.
This logo versions are created only using alphabets in Century Gothic Font.
With a little bit of imagination, you can spell ‘c’-‘y’-‘c’-‘l’-‘e’ in this version.
The question of “Is it necessary to picture a bicycle only with circles and curves?” led to the idea of Tangram.
The logo is not created from the seven pieces of a Tangram. A forward tilt of the logo implies a faster pace.
More ideas on the selected Doodle logo
As I have mentioned already, this is a single stroke logo that conveys the idea of a man riding a bicycle.
The color coding and the positioning of the doodle take care that you will see and read ‘Namma Cycle’ instead of seeing ‘Namma’ and a bicycle doodle as separate.
‘Namma’ and the Bicycle doodle share the same base line. Lowercase alphabets are used to write ‘Namma.’ So the diameter of the bicycle tires are kept as the x-height of the font. This will prompt us to consider the riding man as an ascender of the Quadranta Font. This will also give a continuity from the alphabets to the doodle to make us read ‘Namma Cycle’ together.
Quadranta Font is a rotund font and is more rounder than Century Gothic. The alphabet ‘a’ is pretty round and the client thought that it looks like a bicycle bell. I too liked this idea and proceeded to give more ‘bicycle bell-ish’ character to the ‘a.’
I added a hexagonal nut to the ‘a.’ But this began to look like something that needs to be avoided in a logo. So we reverted to the original design.
Namma Cycle — Kannada Version
Kannada scripts are generally written using counterclockwise strokes. The bicycle doodle in ‘Namma Cycle’ logo also has this characteristic.
Compliance to 2011 Logo Trends!
After designing this logo, I came across the article ‘2011 Logo Trends’ by Logo Lounge. It appears that the ‘Namma Cycle’ logo belongs to the 2011 trend of ‘Monoline.’
An old rule of thumb to the socially adept was you can never to too rich or too thin. There is a certain elegance in an ultra-thin line, and this has never been lost on designers. Challenging as these may be on aging eyes, when designed well and not under-scaled, they will coax a pair of readers from the viewer’s pocket. Note that in the type and illustration solutions, the line is not variable but rather a mono-weight.
That’s all, guys. What are your thoughts on this design?
Namma Cycle Partner Promotion & Collaboration Kit
Logo ID: 110510TU