When Prathidhwani (Welfare Organisation of IT Employees), Kochi announced a logo design competition for an upcoming Sevens Football Tournament, many of my friends forwarded the Facebook post to me. A design brief was practically absent. That means, there are a thousand different directions to conceptualize a logo. So I decided to draw inspirations from the Prathidhwani‘s logo itself, that was designed by WowMakers.
And I designed and submitted two logo options and a tagline. Let me narrate that story…
Logo 1: ‘Speech Bubble and Ball’
The Malayalam word Prathidhwani means ‘echo.’ Its logo is a speech bubble formed by several smaller speech bubbles of various sizes and colors. It represents a diverse set of ideas and view points. My logo for the Sevens Football Tournament is inspired by the Prathidhwani logo.
Logo 1 Animation Video
The logo animation video shows the Parathidhwani logo morphing into a speech bubble on which an animated colorful football appears. This video is entirely created in Microsoft PowerPoint.
Logo 1 Inspiration
The quotation marks of Bauhaus 93 typeface resembles an almost perfect round, speech bubble. So I decided to use it as a canvas on which a football image will be placed. For the first time in my life, I realized that the ubiquitous pattern on a football consists of both pentagons AND hexagons!
Logo 1 Logic
As mentioned earlier, the Bauhaus 93 quotation mark ‘inspired’ speech bubble forms the canvas for the football image. Multi-colored hexagonal patches on the football represents ‘diversity,’ just like the colored speech bubbles on the Prathidhwani logo. There are seven hexagons on the ball representing the seven team members of the game.
Logo 1 Color Variations
The logo looks good on different grey backgrounds.
Logo 2: ‘Low-poly Metaverse’
After designing the logo 1, the next morning I had a brainwave. Prathidhwani is a welfare organization for IT employees. So the logo also should represent the latest information technology advancements. Nowadays ‘metaverse’ is hyped a lot and the environment and character renderings are still low polygon models. So I decided to create a new logo 2 which is a “low-poly Metaverse version” of logo 1.
Logo 2 Animation Video
The logo animation video shows the Parathidhwani logo transforms into a low polygon speech bubble on which an animated low-poly football appears. This video is also entirely created in Microsoft PowerPoint.
Logo 2 Inspiration
Logo 2 Logic
Low-polygon 3D speech bubble forms the canvas for a low-poly 3D football image. The multi-colored edges of the speech bubble conveys ‘diversity,’ just like the colored speech bubbles on the Prathidhwani logo. The low-poly 3D football image also highlights the ‘Metaverse’ concept.
Logo 2 Color Variations
The monochrome versions are made to look like wireframes. ‘Stroke’ effect is added to accentuate the straight edges of the logo.
‘Agency FB’ typeface is used for ‘Prathidhwani Sevens.’ The condensed variation of ‘Acumin Variable Concept’ typeface is used for the slogan.
Slogan Design Using ChatGPT
The initial attempts to get a slogan written by ChatGPT were big failures. Then I specifically asked ChatGPT to include the words ‘football,’ ‘seven…’ in the slogan — again disaster. I asked for rhyming words for ‘seven’ and nothing was falling into the groove.
Who said that ChatGPT is going to make content writers useless?
Then I struck gold when I asked ChatGPT to give me some existing taglines for soccer/football tournaments in the world now. This was the reply I got.
Certainly! Here are some existing taglines from various soccer and football tournaments around the world:– ChatGPT
1. FIFA World Cup: “The World’s Game, The World’s Cup.”
2. UEFA Champions League: “Champions Make History.”
3. Copa America: “Football Lives Here.”
4. Premier League: “Where Skills Reign Supreme.”
5. MLS (Major League Soccer): “Our Soccer. Our Way.”
6. AFC Asian Cup: “Bringing Asia Together Through Football.”
7. CONCACAF Gold Cup: “Rise and Shine with Gold Cup.”
8. Africa Cup of Nations (AFCON): “The Beat of a Continent.”
9. Women’s World Cup: “Dare to Shine.”
10. FIFA U-20 World Cup: “Future Stars, Today’s Heroes.”
11. La Liga: “It’s not Football. It’s La Liga.”
12. Bundesliga: “Football as it’s Meant to Be.”
13. Serie A: “We Are Calcio.”
14. Copa Libertadores: “Where Glory Awaits.”
These taglines showcase the essence and excitement of these football tournaments, and you can draw inspiration from them for your own soccer or football tournament tagline.
I liked the slogan for Spain’s La Liga — “It’s not Football. It’s La Liga.” Sevens Football is a variation of the standard game where a team has only seven players instead of the usual 11 players on a team. So I came up with this slogan.
“It’s not just football, it’s an ODD game!”
“It’s an ODD game” means “it’s a unique game.” Also, ‘seven’ is an odd number!
As soon as I hear about the Prathidhwani Sevens logo competition result, I will update it here. Wish me luck!
I’m happy to announce that I have won the Prathidhwani Sevens logo competition. They selected the Logo 1!
I was informed by the organizers that the judging panel really liked the animation video of logo 1 where the Prathidhwani logo is shown rotating and transforming into the logo 1. They requested me to apply the official purple color theme of the football tournament on the logo 1 and update the logo 1 animation video. So I made the changes and this new version of the video is uploaded in all the social media pages of Prathidhwani.
Resources used in this design
- Man at a football match holding phone mockup by RSplaneta: FreePik
- Football scoreboard by ranilson-arruda: FreePik
- Realistic sport flag mockup by Dario Alban: FreePik
- Female soccer player apparel mock-up: FreePik
- Male soccer player apparel mock-up: FreePik
- Music — Top-Flow-Production by Uplift Fashion: Pixabay
- Sound effect — Long Woosh: Pixabay