Design — Logo for ‘Millennium Memories’

Millennium Memories MESCE Alumni reunion logo and MES College of Engineering Kuttippuram
MES College of Engineering, Kuttippuram (Image is from the LinkedIn page)

I graduated as an Electronics & Communication Engineer 25 years ago from MES College of Engineering, Kuttippuram. The iconic main building of the college, with its unique architecture, was constructed in front of our eyes. There are many sweet memories associated with student life and I have published some glimpses as cartoons — “The making of an engineer” — while at the college. The silver jubilee alumni reunion of the year 2000 batch is scheduled on 19 July 2025 and I designed an unsolicited logo for the event.

Heart Beats

Millennium Memories MESCE Alumni reunion logo

The logo depicts the unique outline of the college building enclosing a beating heart. The name ‘Millennium Memories’ was chosen after an extensive debate on the WhatsApp group created for the event with approximately 250 members.

This logo animation video explains the thoughts behind the design. This video is created using Microsoft PowerPoint, employing ‘Morph’ transitions and animations.

Inspiration and Logo Logic

Inspiration for Millennium Memories MESCE Alumni reunion logo

Apart from the iconic architecture of the college main building, a beating heart (movies with lovely A R Rahman songs like Kadhal Desam, Kadhalar Dhinam, Alai Payuthey… were from that era), and a camera icon were my inspirations.

logo logic of Millennium Memories MESCE Alumni reunion logo

Logo and Logotype

Mockup of Millennium Memories MESCE Alumni reunion logo showing a digital display inside a hallway

Linear lockup and stacked lockup versions of the logo + logotype are created to be used in narrower and wider spaces on website, social media, and merchandise. “Millennium” is written using Nunito Sans typeface with Black weight and “memories” is written using Handsome Pro typeface with Extra Bold weight.

Millennium Memories MESCE Alumni reunion logo on various shades of grey
Millennium Memories MESCE Alumni reunion logo on various shades of grey

Feedback from my friends

I received many positive comments on the WhatsApp group and my friends loved the logo. I’m unsure whether my logo will be adopted for the event as the organizers have already published one in the event announcement posters. Let’s see!

Mockup of the logo on merchandise

UPDATE 20-JULY-2025

My logo is an unused proposal.

Resources used in this design