Tag Archives: coffee

Design — Logo for Kaapi Channel

Rain.
Romance.
Song.
Black coffee.

My friend gave me the above slogan for an upcoming YouTube Music Channel in Malayalam.

“I need a logo. Can you help me?”

“Yes, yes. What’s the name of the YouTube Channel?”

“We haven’t named it yet!”

“…”

The one who MUST be named!

Kaviprasad is my friend of 20 years. Prasad and I started brainstorming to name the new YouTube channel. The slogan reminded us of a popular Malayalam movie teaser trailer that connects romance, songs and rain. The search for a drink/food that is consumed during a cold rainy season, evoking nostalgia, led us back to the slogan itself — ‘Coffee!’ In Malayalam language, ‘Coffee’ is ‘Kaapi.’

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