Monthly Archives: June 2015

Decoding the Elusive 'Wow! Factor' in Mobile Apps

Making
As a UX designer, I have been told umpteen times by clients or stakeholders to add some ‘Wow! factors’ in the design. There is nothing wrong in this request. But if you ask them to define this ‘Wow! factors,’ probably you will get some fumbling or vague answers. Or, they will mention the name of a recent eye candy app followed by the question, “Why don’t you design our app like that?”
If you identify with my situation, let us try to decode the ‘Wow! Factors’ and publish the results for the greater good of all app designers!

Wow [wou] (noun):
Excitement, interest, great pleasure, or the like
Dictionary.com

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Why I'm Uninstalling a Great Mobile App from Yahoo!

YahooNewsDigest-Android-Phone
Yahoo! News Digest mobile app is a gem. The experience is awesome. The news digest gets published twice a day at 08:00 AM and 06:00 PM. Simply consume the news as a healthy nine/ten/eleven nibbles. “Did you know?” at the end of each digest is always a good read. The subtle dots animations and parallax transitions are awesome.
But today, probably around 06:30 PM IST, with a heavy heart, I uninstalled this wonderful app.
Why, you ask?
Continue reading Why I'm Uninstalling a Great Mobile App from Yahoo!